Booknotes: Crush It (the rest of the book)

I sort of tore through the rest of the book on the plane to LA and the
in the hotel.

Biggest impression of the remaining sections: don’t expect it to be
quick and easy. It takes hard, consistent, patient effort to build an
online following. Hours spent twittering, commenting on blogs,
searching for related posts, emailing, etc.

Recent experience bears this out for me. A couple weeks ago I started
making a concerted effort to reach out to people on Twitter, based
primarily on some targeted keyword searches for distributed teams. The
result has been a noticeable uptick in readers and followers, as well
as several new contacts for podcast interviews. It works… if you
work it.