Buzz pieces can drive leads. The piece must be related to what you do,
and it must be targeted at the people who will be hiring you – not
necessarily people like yourself. The title should be of clear appeal
to the target reader.
I feel like I need a few buzz pieces.
- Wide Teams needs a buzz piece – 20 lessons learned form dispersed
teams, or something along those lines.
- For ShipRise, I need a dispersed team facilitation buzz piece – e.g.
“secrets of managing a distributed team”
- For ShipRise, I also need a more engineering-oriented buzz piece
P.S. Sometimes I wonder at the wisdom of making my business
development thought-process this transparent. I hope that someone,
somewhere is finding some benefit in it.