For a kook, Korzybski sure got a lot right.
It really is all about structure. The structure of the language shapes your thoughts and determines what is easy to think about and what is difficult to think about. The models we absorb condition us.
This is why grand and sinister agendas can be accomplished even though, as a group, humans are stupid and incompetent. Fashion your memetic virii with the right structuer, and it doesn’t matter how well-meaning, oblivious or inept their carriers are. Vast conspiracies of coordinated action are a myth; but conspiracies-by-osmosis permeate our lives.