Some of the biggest ad campaigns bring in zero extra sales. E.g. Coke
“I’d like to teach the world to sing”. WSJ ads that no one remembers
or acts on.
those ideas. No one ever got fired for marketing-by-committee. It makes me wonder how these ad expenditures are justified. I wonder
if it’s all just back-patting – executives sending memos to each other
to check out the new full-page ad in the WSJ.