Booknotes: Purple Cow pp. 26-31

Some of the biggest ad campaigns bring in zero extra sales. E.g. Coke
“I’d like to teach the world to sing”. WSJ ads that no one remembers
or acts on.

It’s not lack of remarkable ideas, it’s the lack of will to act on
those ideas. No one ever got fired for marketing-by-committee.

It makes me wonder how these ad expenditures are justified. I wonder
if it’s all just back-patting – executives sending memos to each other
to check out the new full-page ad in the WSJ.

View All