This section deals with an exercise Ferris leads for college students, in which he challenges them to get in contact with celebrities and ask them a question. He contends that this is easier than you might think.
I've sort of come to the same conclusion independently. The biggest lesson I've taken away from doing a weekly podcast is that while it is very difficult to get random people to do something <em>for</em> you, it is startlingly easy to get them to answer a few questions. Even busy CEOs.