Now that I’m officially wearing all of the hats, I’m re-learning my “price sense” for the cost of everyday items.
(I make a lot more than the median, but my income currently also fully or partially supports 10 people, including substantial healthcare costs. So I’m more sensitive to budgeting concerns than others in my bracket.)
I bought a latte today, for the first time in a couple of weeks, from our local coffee institution. With sales tax, it cost about $5.
It brought to mind a phrase I see a lot in marketing, especially in products marketed to software developers:
“For the price of a latte…”
You know what? The price of a latte is a nontrivial amount of money.
- Close to a week’s worth of diapers.
- A child’s lunch when eating out.
- A decent sized bag of potatoes, enough to form the bulk of several family meals.
- A 16″ take-and-bake pizza at Aldi.
I’ve heard that some people buy a latte a day. That’s $150/month. That’s a car payment. Or a health insurance premium for one (well, if you’re lucky…).
Normal people can’t afford “the price of a latte”.